marcio 

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To promote the event hosted by the 40emais platform, we developed a video campaign focused on small and medium-sized Brazilian entrepreneurs. Featuring four expert speakers, the event covered the essential steps for starting a business—from planning and branding to online promotion.

With a light, music-driven video full of cultural identity, we presented the subject in a relatable and inspiring way. The campaign was launched on YouTube, Facebook, and Instagram, connecting directly with the target audience and reinforcing the event’s goal: to guide, empower, and professionalize those beginning their entrepreneurial journey.

SERVICE

ADVERTISING

Our main challenge was to create a campaign that truly resonated with its audience—real Brazilian entrepreneurs facing real challenges. To do this, we crafted a video that embraced a distinctly local atmosphere, complete with the vibrant rhythm of samba and scenes drawn from everyday life.

The aesthetic and narrative choices were designed to foster instant connection, portraying the entrepreneurial experience with honesty and optimism. The result is a campaign that informed without overwhelming, inspired without overpromising—and most importantly, brought together a strong, engaged audience for the event.