todos pelo futebol
todos pelo futebol
TODOS PELO FUTEBOL is a platform created for football fans to connect with their favorite club. Football is a topic that involves a lot of passion, especially for Brazilians.
The design of the Todos pelo Futebol landing page serves as a hub for the brand's other apps. In other words, the website is not the company’s main product, but rather the apps for each club, such as the Sou Santista app for fans of Santos F.C. Thus, we used the same color palette, neutral in relation to the clubs’ colors, so that the brand is seen as welcoming to all national football clubs.
I also had the opportunity to create the brand launch video, where the concept and proposal brought by Todos Pelo Futebol are better understood. In the video, we aimed to capture the passion of the fans for their club, with crowd sounds in the background, and highlight this passion as the real strength of a football club, thus offering the service.
CHALLENGE
Create a tool that could be accepted by all football fans in Brazil.
The challenge was to create a platform for football fans that didn't feature the colors of any specific club, so we could embrace all fan bases in the country and overcome club rivalry.
SOLUTION
Use colors that are not associated with any club in the country.
We conducted research with most of the clubs in the country to analyze the color combinations of their jerseys and avoid using any colors associated with any club from Brazil's Serie A and B, thus preventing club rivalry and expanding the platform's reach.
LET'S WORK TOGETHER
If you're ready to turn your ideas into something visually stunning, I'm here to help. Whether it's developing a striking visual identity, creating an impactful website, or launching a creative advertising campaign, I'm open to new challenges and collaborations.
